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Text Messaging (SMS)

Bulk SMS 101: Everything You Need to Know About Bulk Text Messaging Service

Published by
Sriranjani Aravindan
July 8, 2023

According to Dynmark, a leading provider of mobile messaging solutions, 98% of SMS messages are opened and read by recipients. This blog will explore everything you need to know about the powerful communication tool known as bulk text messaging. 

Bulk SMS refers to the process of sending a large number of text messages simultaneously to a group of recipients. It has become an indispensable tool for businesses, organizations, and individuals looking to connect with their target audience in a quick and cost-effective manner. With its ability to deliver instant messages directly to the palm of your audience's hands, bulk SMS offers unparalleled reach and engagement.

In this comprehensive guide, we will delve into the benefits of using bulk SMS, explore who is leveraging this powerful messaging service, and discuss how you can effectively send bulk messages. We'll also provide valuable insights on constructing impactful bulk SMS messages, offer tips for successful campaigns, and highlight real-world examples of bulk text messaging in action. However, it's important to note that while bulk SMS has numerous advantages, there are also drawbacks to consider. We'll examine these drawbacks and provide guidance on selecting the right bulk SMS service for your specific needs. So, let's dive in and discover the vast potential of bulk SMS messaging.

What Is Bulk SMS?

Businesses can communicate effectively with their clients in huge numbers by sending out bulk SMS messages, commonly referred to as text blasts, to share deals or solicit feedback. The likelihood that recipients will read and interact with your message is greatly increased by SMS marketing, which has an excellent average SMS open rate of 94%. Additionally, using SMS enables you to avoid the clogged inboxes of your clients' email accounts. Adopting a one-to-many strategy for your SMS marketing initiatives not only ensures successful outcomes but also saves time, money, and effort.

Bulk SMS service messages are used by brands for a variety of activities, such as sharing discounts, announcing new releases, reminding customers of appointments, updating customers on the status of their orders, holding contests, gathering customer feedback through surveys, providing emergency information, and much more. These kinds of bulk SMS service messages give firms the chance to connect with new clients and actively involve devoted customers. To ensure compliance with industry standards for sending, it is essential to get the recipients' express consent before sending them text messages. Additionally, it's crucial to let subscribers know what kind of information they may expect, how frequently messages will be sent, and that any related message and data fees are on them.

bulk SMS_app0
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7 Benefits of a Bulk SMS Service

Below listed are the top 7 benefits of a bulk SMS service.

1. Promising Return on Investment

With SMS messages costing as little as $0.008 per message, it presents an incredibly cost-effective and economical marketing tool, especially considering the potential sales each text can generate. For instance, if you send out 100,000 messages, the total cost would be around $800, which can be easily covered with just a fraction of the revenue generated from purchases.

2. Reliable and Direct Communication

Bulk texting marketing campaigns are highly reliable compared to other methods. Unlike marketing emails that may get filtered as spam, SMS messages from short codes have no barriers and reliably reach your audience without any filtering obstacles.

3. Customizable and Targeted

Bulk texting marketing methods allow for easy customization, enabling you to target specific individuals, segments of your audience, or even your entire subscriber list. Tailoring your messages to the recipients makes them more effective, as personalized messages are more likely to engage recipients compared to generic ones.

4. High Open Rates and Quick Engagement

SMS messages demonstrate significantly high open rates, with research indicating that over half of the recipients read the messages within five minutes of receiving them. This highlights the immense potential of bulk SMS marketing in terms of customer engagement and timely communication.

5. Global Reach and Mobile Penetration

With a staggering 86% of the global population owning smartphones, connecting with a vast audience becomes feasible through mobile channels. Given that people spend a substantial amount of time on their mobile devices, the likelihood of them reading your SMS text is considerably high.

6. Less Competition Compared to Email

Email has become a ubiquitous communication tool for businesses, resulting in intense competition in the inbox. However, bulk sms service offers a less competitive and more effective way to market products and services, as it allows you to stand out from the crowded email landscape.

7. Convenience for Recipients

The 160-character limit of SMS texts necessitates concise and straightforward messaging. This makes it convenient for recipients to read and respond to, increasing their engagement with your bulk SMS marketing campaigns.

Who Is Using Bulk Text Messaging and Why?

It is well known that the following companies use this style of messaging:

  • Enterprises 
  • Banks
  • News Sources
  • Airlines
  • Travel companies 
  • Healthcare organizations
  • Consumer websites
  • Merchants, etc.

Due to the need to reach a large audience with specific information all at once, businesses, regardless of their size, can benefit from bulk messaging. While email marketing is commonly regarded as an efficient means of communication, the reality is that only a small fraction of emails are actually read. However, with SMS marketing, the risk of messages going unnoticed is mitigated because they are delivered directly to users' devices, which they are typically attached to. Moreover, SMS messages do not require an internet connection to be opened and read. In fact, statistics show that approximately 98% of SMS messages are opened and read, making it an effective way to engage consumers and remain at the forefront of their attention.

Considering mass messaging as an additional business offering can significantly boost sales and revenue. It allows businesses to connect with customers at their convenience and deliver crucial information or services. By guiding customers through the sales funnel, businesses can achieve macro conversions, such as purchases, or encourage smaller engagements based on their specific goals and industry.

Bulk messaging provides an ideal platform for organizing entertaining mobile marketing campaigns. These campaigns not only generate additional revenue but also help establish brand recall and loyalty among customers. Engaging games, interactive voting campaigns, and Q&A sessions can all be executed through various apps and realized using mass messaging services. Such marketing campaigns have the potential to attract new customers to physical stores through the influential power of word-of-mouth marketing in the 21st century. Promoting competitions and inviting entries via bulk texting is an effective strategy.

Various entities can also leverage mass text messaging services to gain a competitive advantage and enhance customer or user satisfaction. Private or public schools can utilize mass messaging to relay information to parents and teachers. Hotels and restaurants should consider employing the concept of bulk texting to send special offers and invitations. Publishers, theaters, cinemas, and galleries are all excellent candidates for utilizing mass text messaging services to announce new releases, invite people to premieres, and promote exhibits.

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How to Send Bulk Messages?

  • Building an audience: Begin by creating a contact list of individuals who have explicitly given permission to receive your SMS messages. Encourage prospects and customers to subscribe by placing an opt-in form on your website or inviting them to text a keyword to a designated mobile number or short code. Employing a double-opt-in process ensures that only interested users are added to your list.
  • Selecting an SMS service provider: Partner with a reliable SMS service provider, which offers a seamless solution for sending bulk texting messages to your subscriber base.
  • Obtaining a short code: Long codes (10-digit phone numbers) may cause delivery issues when sending a large volume of messages. To avoid this, consider using short codes (5- or 6-digit numbers), which are preapproved by carriers for high throughput and are not subject to carrier filtering.
  • Crafting your message: Take the time to carefully craft your bulk texting message to provide meaningful value to your subscribers. Engage your audience by ensuring that each text blast delivers relevant and valuable content. If you need inspiration, explore text blast writing best practices to help you create impactful messages that resonate with your audience.
  • Sending your message: Utilize your chosen email service provider to set the recipient, sender, and content parameters for your SMS message. The recipient list represents your target audience, while your company's long or short code serves as the sender. Prepare your SMS content, including the full text message or media content, and ensure everything is in place before hitting the "Send" button. Once sent, monitor and track the performance of your message to evaluate its effectiveness.

How Should a Bulk SMS Message Be Constructed?

When crafting a sms bulk sender message, it may require a bit more attention and effort compared to casual texting. However, following these best practices can make the process relatively easy and painless while maximizing the value and conversion potential for your customers:

  • Understand your audience: Before drafting your message, define your goal and put yourself in your audience's shoes. Determine whether the message is relevant to your entire audience or specific recipients. Consider if the message provides value or might be perceived as intrusive. Tailor your sms bulk sender to a targeted audience segment for better engagement.
  • Keep it short: Respect your customers' busy schedules by keeping your message concise and to the point. Additionally, SMS messages have a character limit of 160 GSM-7 characters. If your message exceeds this limit, your bulk SMS service provider will split it into multiple messages. However, be cautious as receiving multiple messages might annoy recipients and lead to unsubscribing.
  • Have a clear call-to-action (CTA): Each message should have a singular goal for your business and a specific action for recipients to take. Avoid asking customers to perform multiple tasks in one message to prevent confusion and dilution of your message. Include a clear link to your website for more information or ask recipients to reply with a designated keyword to indicate their response.
  • Identify your brand: Build trust with your customers by making your messages easily identifiable and reflecting your brand identity. Include your business name or initials to ensure recognition. Maintain consistent brand tone and visuals, such as images or GIFs, to strengthen the association between your messages and your business, increasing the likelihood of engagement.
  • Track your results: Implement tracking mechanisms to measure the performance of your bulk texting messages. Analyze which content resonates with your audience, enabling you to replicate and refine successful approaches. Additionally, monitor the delivery status of your messages to gain insights into acceptance, delivery rates, and other metrics, ensuring effective communication with your audience.
How Should a Bulk SMS Message Be Constructed_bulk sms

9 Tips for Sending Effective Bulk Messages

Below listed are 9 tips for sending effective SMS.

1. Including a CTA

When writing a bulk message, it is crucial to define the objective behind it. The sender should clearly state whether they want the recipients to reply, visit their website, or perhaps claim a voucher. This objective should be presented as a call to action (CTA) within the message. It is important to make the CTA concise and easily understandable for the recipients.

Including a CTA_bulk sms

2. Utilizing Automation

Automation can greatly simplify numerous tedious tasks associated with bulk messaging. By adopting a platform that offers auto-reply features, senders can ensure they remain available to recipients at all times, even when they are out of the office. Text message automation not only saves time but also reduces expenses by eliminating the need to hire additional personnel for the job.

3. Strategic Timing

The timing of bulk messages is also a significant factor to consider. For instance, it would be counterproductive to send messages about a new product release when recipients are about to sleep or when they are still groggy in the morning. To determine the optimal timing, senders should test different times throughout the day and assess the periods when recipient engagement is highest.

4. Personalization is Key

Personalization is an effective strategy when it comes to bulk messaging. By tailoring messages to individual recipients, senders can capture their attention and make them feel special. Including specific details that recipients can relate to is one way to personalize bulk messages. A common method is addressing recipients by their first names.

Personalization is Key_bulk sms

5. Choosing a Reliable SMS Platform

The choice of SMS marketing platform or software is pivotal to the success of a bulk messaging campaign. With numerous providers available, it is crucial to select one that has a track record of delivering quality results over the years. Platforms with high downtime rates and low message delivery rates should be avoided.

6. Avoid Repetition

While launching a sms bulk sender campaign, it may be tempting to send the same promotion multiple times. However, this approach can be detrimental to marketing efforts. Over time, customers may become annoyed by the constant barrage of messages and choose to opt out.

7. Keep it Concise

When composing a bulk message, it is important to keep the content short, simple, and to the point. Since SMS messaging has a character limit of 160, senders should be direct and avoid going off-topic. When including web links, it is advisable to use a URL shortener to save characters.

Keep it Concise_bulk sms

8. Avoid Industry Jargon

It is easy to fall into the trap of using industry-specific terms in bulk messages. However, it is important to remember that recipients may not be experts in the sender's line of business, even if they are interested in their products or services. To ensure effective communication, senders should stick to simple language when engaging with their audience.

9. Consistency is Key

Using bulk texting as a one-off campaign communication channel is a common mistake made by many companies. However, to establish strong connections with the audience over time, it is essential to adopt SMS as a regular part of marketing strategies. This approach maximizes customer loyalty and retention.

5 Examples of Bulk Text Messaging In Action

Below listed are some of the best examples of bulk text messaging in action.

1. Xoom

A digital money transfer provider, utilizes sms bulk sender to send real-time transaction notifications to both senders and recipients, ensuring peace of mind and eliminating the need for follow-up. This has been successfully implemented for over 1.4 million people in 33 countries.

2. Papa John's

To make it simple for customers to join up, many pizza restaurant companies have included texting as a conduit for coupons and deals. Additionally, it helps the restaurant brand maintain its prominence in a cutthroat market. For instance, when customers text START to 47272, Papa John's offers discounts and coupons.

papa johns_bulk text messaging

3. Kohl’s

Separate from their Kohl’s cash savings program, customers can join the Kohl’s SMS club by texting SAVE to 56457 for 15% off their order.

kohls_bulk text messaging

4. Cabela’s

When outdoors enthusiasts text WILDLIFE to 247365, they’re automatically enrolled in the Cabela’s coupon club. To make it easy to sign up on mobile, Cabela’s added a click-to-text button to their signup page. When someone taps the button, a message is pre-filled in their default SMS app.

cabelas_sms bulk sender

5. PetSmart

Pet parents will love the PetSmart coupons they get when they text TREATS to 704704. They even extend the reach of their texting list through partnerships.

Drawbacks of Using A Bulk SMS Sender

Below listed are some major drawbacks of using a bulk SMS sender.

  • SMS bulk sender, while an important communication and marketing tool, may not be suitable for every situation.
  • In certain contexts, SMS bulk sender may not effectively convey the necessary information due to its limited size, requiring additional channels such as email updates or blog posts.
  • One drawback of SMS bulk sender is that it can be easily overlooked or disregarded, highlighting the need for effective collaboration between communication and marketing teams to ensure timely and impactful messaging.
  • When composing a SMS bulk sender text message, it is crucial to dedicate time and effort to ensure its thoughtfulness and effectiveness in conveying the intended message.
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How to Choose a Bulk Texting Service

Here is a list of few characteristics which you must bear in mind while choosing a bulk texting service.

1. Short codes and Keywords

Short codes, which are five or six-digit codes, can be dedicated to an organization or shared among several groups. Keywords are single words or short phrases that trigger actions, such as subscribing to a message list, in the messaging service.

2. Chat Via Text to Landline

Business text messaging apps provide a chat solution that utilizes the same phone number used for voice calls, utilizing a text to landline service. This feature helps segment customer support texts for easier notifications and real-time interactions.

3. Scheduled & Recurring Messages

Scheduled messages allow you to compose a message in advance and set a specific time for it to be automatically sent. Recurring messages can be scheduled to send at regular intervals, making them ideal for reminders or weekly updates.

4. Text to Vote SMS Polls

Text to vote SMS polls not only provide valuable insights into customer preferences but also help segment contacts into lists for personalized and engaging messages in the future.

5. Text Forwarding

Text forwarding automatically relays incoming texts to your email address or mobile phone, making it convenient for managing responses, especially for smaller contact lists.

6. Superb Support

The best sms bulk sender software providers offer exceptional customer support, with responsive and knowledgeable teams that understand the software and can provide guidance on text marketing best practices.

7. Reliability & Security

Reliable sms bulk sender providers prioritize data security, implementing rigorous protocols to protect sensitive user information. It's important to ask about data storage, protection measures, ownership, and contact list security when evaluating a partner.

8. MMS Picture Messaging

Multimedia Messaging Service (MMS) allows for more engaging text campaigns by including images, videos, or audio files, adding interest to messages exceeding 160 characters.

9. Dedicated Short Codes

Dedicated short codes are exclusively used for your organization, enabling the use of any desired Keyword. This service is beneficial for marketing agencies managing texting campaigns for multiple clients.

10. Drip Campaigns

Business text messaging drip campaigns can drive engagement, guide prospects through the buyer's journey, increase conversions, and encourage after-purchase upsells. These campaigns deliver personalized messages at specific intervals triggered by events like subscription initiations.

11. Sign-Up Forms & QR Codes

Sign-up forms and QR codes can be placed on websites, social media pages, or emails to enhance subscription conversion rates. Using these forms can simplify the process of capturing user information.

12. Automated Reminders

Reminder campaigns help manage various events such as payment due dates, birthdays, customer anniversaries, and appointment reminders, ensuring important dates are not overlooked.

13. Simplicity & Ease of Use

Text messaging is a straightforward communication channel that does not require optimization algorithms like search engines or catchy subject lines like emails. It offers simplicity in composing and sending messages to selected contact groups.

14. Scalability

The ideal business text messaging provider supports both small and large businesses, offering scalable features to accommodate the operational capacity of any organization, facilitating growth and expansion.


In conclusion, understanding the fundamentals of bulk text messaging and harnessing its power can unlock numerous benefits for your business or organization. Bulk SMS allows you to send a large number of text messages simultaneously, offering speed, efficiency, and cost-effectiveness. By reaching a wide audience instantly and customizing your messages, you increase engagement, enhance customer satisfaction, and drive business growth. Bulk SMS is widely adopted across industries for various purposes, making it an indispensable tool in today's mobile-centric world.

Constructing sms bulk sender messages thoughtfully is essential for maximizing their impact. Keep your messages concise, clear, and relevant while utilizing personalized elements to enhance engagement. Pay attention to timing to ensure messages are received at appropriate times. However, it's crucial to be aware of potential drawbacks such as deliverability issues, compliance, and the risk of spamming recipients.

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For E-commerce stores, App0 offers seamless integration along with personalized, text-based shopping experience. It handles queries, supports reordering via Text-to-Shop, and streamlines processes, boosting customer retention. With App0, you can guide your customers to order their favourite products anytime, hassle-free, with just a simple text—no downloads, accounts, or logins required! Moreover, it also has a chat-driven Seamless Checkout feature which facilitates checkout for customers without having them exit the conversation thread. 

Choosing a reliable and reputable bulk SMS service provider is key, considering factors like delivery rates, customer support, security measures, and pricing options. If you want to choose the best bulk SMS service provider for business in the USA, request for a demo with App0 now to get an overview of the best text messaging platform for businesses to effectively connect with your audience, drive engagement, and achieve your communication goals in the dynamic digital landscape.

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