Powering confident hair purchases with real-time AI powered color match

Bombay Hair recognized that prompt responses to customer inquiries round-the-clock were crucial for maximizing conversions.

Ensuring these requests were instantly answered became their top priority in driving revenue.

For Shoppers buying isn't always straightforward. Questions about hair care, length, and thickness often send customers down blog post rabbit holes instead of straight to checkout.

There's also the stress of "Will this match?" With lighting differences and online photos, it’s hard to judge the right shade. One wrong pick can lead to returns or hesitation to buy at all.

For Bombay Hair the static FAQ section struggled to keep up with new product launches and promotions, leading to customer service tickets and drop-offs.
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Color-matching was especially challenging. Team members spent hours manually reviewing selfies and recommending shades - an approach that was time-consuming and hard to scale.