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Top 10 Use Cases of Conversational AI for Customer Experience in 2024

Published by
Sushree Sangeeta Behera
October 8, 2023

According to Tidio, approximately 75% of businesses that integrated conversational customer service approaches have reported high satisfaction with the outcomes achieved. Moreover, Uberall claims that about 80% of customers had a positive review of their doubt resolution experience with conversational AI chatbots. 

These statistics clearly reflect how businesses and customers are in awe of the conversational AI revolution in their day-to-day life. For businesses, this reduces the workforce, ensures their timely availability, and improves operational efficiency and productivity. 

However, how will conversational AI in customer service revolutionize the industry? What are the top 10 use cases of conversational AI for customer experience? Let’s dive in to explore this today!

How Is Conversational AI Used for Customer Experience? 

Conversational AI is a machine learning technology that enables computers to understand and communicate with humans using natural language. It is used in customer service departments to provide quick and efficient assistance through different types of tools like voice bots, chatbots, and smart assistants. Let’s explore these in detail. 

1. Chatbots  

ChatBot for Customer Support Operations_conversational ai for customer experience


Chatbots are AI-powered programs designed to interact with customers in a conversational manner. These virtual agents tirelessly assist users in resolving inquiries, troubleshooting issues, and even making recommendations. 

About 50% of customers expect 24/7 availability and service from their chosen companies and businesses. A conversational AI chatbot is the perfect solution for this problem.

In the realm of customer experience, chatbots are employed to enhance efficiency and convenience. They swiftly respond to routine queries, reducing customer wait times and ensuring consistency in responses. Moreover, conversational chatbots can be tailored to analyse customer data, personalising interactions for a more engaging experience.

2. Voicebots 

Voicebot_conversational ai for customer experience

Voicebots, also known as voice chat bots or virtual voice assistants, are the auditory counterparts of chatbots. These are advanced AI-driven systems designed to interact with users through spoken language. These intelligent digital entities employ natural language processing (NLP) and speech recognition technology to understand and respond to verbal commands or inquiries from individuals. 

Voicebots can perform a variety of tasks, from providing information and answering questions to executing commands for home automation or customer service inquiries. With the rise of voice-activated devices like smartphones and smart speakers, voicebots have become integral to our daily lives, simplifying tasks and enhancing convenience through seamless voice-based interactions.

3. Smart AI Assistants

conversational ai for customer experience_smart assistants

Smart assistants, also known as virtual assistants, are AI agents designed to enhance the customer experience. These digital helpers use artificial intelligence to interact with customers, answer inquiries, and offer support in real-time. They are employed across various industries, from e-commerce and banking to healthcare and hospitality. 

Smart assistants streamline customer service by providing quick and accurate responses, reducing wait times, and offering 24/7 availability. They’re used for tasks like order tracking, troubleshooting, and even personalising recommendations based on user data. Ultimately, smart assistants empower businesses to deliver a more efficient and satisfying customer journey.

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10 Best Use Cases of Conversational AI for Customer Experience in 2024

Conversational AI for customer experience has transformed the entire customer service of every industry. Below listed are the top 10 use cases of conversational AI for customer experience.

1. Personalised Customer Service 

Conversational AI for customer satisfaction is at the forefront of the revolution, redefining the way businesses engage with their clientele. Through intuitive chatbots and virtual assistants, brands can tailor interactions with each customer, transcending one-size-fits-all approaches.

Furthermore, Conversational AI for customer experience fosters 24/7 availability, ensuring support is just a chat away. It empowers businesses to create lasting connections and boost customer loyalty, epitomising the potential of this technology in enhancing the modern customer journey. It’s clear: personalised customer service is the pinnacle of Conversational AI’s impact on customer satisfaction.

2. Answering Common Queries 

With its intuitive chatbots and virtual assistants, Conversational AI becomes a beacon of efficiency, providing swift and accurate responses to frequently asked questions. Customers no longer need to navigate complex websites or wait in lengthy phone queues; they receive immediate assistance, bolstering their overall satisfaction. 

This streamlined approach saves time and enhances the user experience, making Conversational AI an indispensable tool in modern customer service.

3. Accessibility Services 

Incorporating Conversational AI into customer interactions is a game-changer for those with diverse needs. Whether it’s individuals with disabilities, language barriers, or unique communication preferences, this technology fosters an environment of accessibility like never before.

By seamlessly integrating speech recognition, text-to-speech capabilities, and intuitive chatbots, businesses can bridge communication gaps and provide a more welcoming customer experience. For instance, visually impaired customers can navigate websites using screen readers powered by AI, while non-English speakers can engage effortlessly in their native languages.

4. Booking Assistance 

conversational ai for customer engagement_booking assistance

Conversational AI for customer experience is revolutionizing the way businesses manage bookings and reservations in 2024. Customers can easily schedule appointments, reserve restaurant tables, or book flights and hotels. The conversational interface offers real-time responses, personalization, and 24/7 availability, delivering a level of convenience that significantly elevates customer satisfaction.

5. Payment and Order Updates

Customer Order update_conversational ai for customer engagement

One of the standout use cases of conversational AI for customer engagement is payment and order updates. Conversational AI empowers customers to effortlessly track payments and receive real-time updates on their orders. Through intuitive chatbots and interactive messaging systems, customers can check payment statuses, monitor order progress, and even resolve payment-related queries promptly. 

Businesses foster trust and reliability by providing customers with instant access to payment and order information in a user-friendly manner. Customers appreciate the convenience and transparency, leading to higher levels of satisfaction with the brand’s services.

6. Troubleshooting  

conversational ai for customer experience_troubleshooting

Conversational AI for customer experience acts as a virtual problem-solver, offering immediate assistance and troubleshooting guidance. Customers can turn to AI-powered chatbots for quick resolutions When they encounter technical glitches, product malfunctions, or service-related concerns. These bots are equipped to understand and address a wide array of issues, delivering efficient solutions 24/7.

7. Predicting Customer’s Intent and Expectations 

Conversational AI employs advanced algorithms and natural language processing to analyze customer interactions. By understanding past behaviors and preferences, it can accurately predict what a customer might want or expect in their current interaction. This proactive approach streamlines the customer journey and fosters a sense of personalized service that resonates deeply with customers.

8. Product Recommendations

Picture this: A customer lands on an e-commerce website, overwhelmed by the multitude of choices. Here’s where Conversational AI for customer experience steps in. It comprehends the user’s preferences, previous purchases, and even current trends. With a touch of personalisation, it seamlessly guides customers towards products they’ll love. 

By suggesting items that align with their tastes and needs, Conversational AI for customer satisfaction soars. It fosters a deeper connection between customers and brands, boosting loyalty and sales simultaneously.

9. Better Self-Service Facilities 

Conversational AI offers a self-service oasis where customers can effortlessly find answers to their queries anytime, anywhere. By providing quick and accurate solutions, it transforms frustration into contentment. Customers appreciate the convenience, and businesses benefit from streamlined operations and reduced support costs.

10. Authenticating Customers 

Imagine a world where customer authentication is no longer a tedious process. Conversational AI has made this a reality. Employing advanced voice recognition, biometrics, and even behavioral analysis ensures secure interactions that are as smooth as engaging in casual conversation.

Customers appreciate the hassle-free authentication, reducing the friction that often accompanies traditional methods. Meanwhile, businesses benefit from heightened security and the ability to provide a seamless experience.

Advantages of Using Conversational AI for Customer Experience  

Conversational AI in Customer Service_benefits

From boosting efficiency and cost-effectiveness to enhancing customer satisfaction and loyalty, integrating Conversational AI for customer experience is no doubt the best strategy. Here are the advantages of using conversational AI for customer experience.

  1. 24/7 Availability: Conversational AI enables round-the-clock customer support, ensuring your customers can get assistance whenever they need it. This boosts customer satisfaction organically, seamlessly integrating Conversational AI for customer satisfaction and catering to a global audience across different time zones.
  2. Instantaneous Responses: Conversational AI provides instantaneous responses to customer queries, significantly improving response times and overall service efficiency. According to Tidio, 62% of clients prefer interacting with a chatbot over waiting for a human agent if the alternative is having to wait 15 minutes for a response.
  3. Personalized Support: Conversational AI tailors interactions to individual preferences by analysing customer data. It is the best strategy to use Conversational AI for customer engagement when you aim to provide personalized and efficient interactions. This personalized customer service fosters a sense of connection, making customers feel understood and valued.
  4. Cost-Efficiency: Automating routine inquiries through Conversational AI reduces the need for a large customer support team, leading to substantial cost savings in the long run. Conversational AI technologies have the potential to lower customer service costs by 30%. This efficiency allows businesses to allocate resources strategically.
  5. Multichannel Integration: Whether it's through website chat, social media, or messaging apps, Conversational AI seamlessly integrates with various communication channels. This ensures a consistent and unified customer experience across different platforms.
  6. Enhanced User Engagement: The interactive nature of Conversational AI makes customer interactions more engaging. Users are more likely to stay engaged, and businesses can use Conversational AI for customer satisfaction as they have a dynamic and responsive conversation with a virtual assistant.
  7. Adaptability to Industry-Specific Needs: Conversational AI can be customised to cater to specific industry requirements. Whether you’re in e-commerce, healthcare, finance, or any other sector, the adaptability of Conversational AI ensures it aligns with your business goals. 


The landscape of customer experience has undergone a transformative evolution in 2024, primarily propelled by the integration of Conversational AI. From personalized assistance and seamless communication channels to data-driven insights and proactive issue resolution, Conversational AI has emerged as a cornerstone in fostering meaningful connections between businesses and their clientele.

App0 is a no-code, conversational AI platform that automates critical elements of customer communication during origination in banks, financial institutions, and fintech and during customer acquisition & retention in eCommerce & retail.

App0 is used by leading financial services & eCommerce companies to power their  Customer experience with Conversational AI. It is a next-gen communication platform powered by machine learning (ML) & large language models (LLM), that allows you to embed communication features directly into your product, with simple no-code integrations that don’t require additional developer bandwidth.

Our platform offers:

  • Easy no-code integration with back-end systems
  • Business-led customer engagement
  • Zero dependence on developers

If you are an enterprise looking to power your customer service, App0 is a solution that you should consider. Request for a demo today.

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